It's a well made film with excellent shock value but I have to ask, who is it aimed at?
The driver who doesn't pay enough attention or is it trying to influence the motorcyclist and put the wind up their nearest and dearest?
I think it's more effective for the latter.
Human nature being what it is, the shock value dissipates quickly and, of course, it would never happen to them.
I spend quite a few hours every week sitting beside teenagers who are trying to kill me. Yes, I'm a driving instructor.
Part of my job involves watching other drivers and whether they have noticed me and my pupil. Despite making that vital phone call or updating their Facebook status.
Many is the time I've seen people pulling out of a side road with the mobile to their ear or texting while waiting.
Do any of us honestly believe that these videos will have any lasting effect on these people? Incidentally, I'm not talking about only teenagers. There's plenty of grumpy old gits who are as bad.
So what would be effective?
Maybe a three month ban instead of three penalty points if you were caught using a mobile while driving would make people a bit more aware.
Never going to happen of course. No politician would have the swingers to even suggest it. Might cost votes at election time.
Much easier to throw money at a video and tell everyone how much you are doing to make the roads safer.
Wot, me, cynical?